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Best Practices in Sales Training Report

In-Depth Study of Industry Leaders

SEATTLE, WA October 8, 2004 Leo Lucas has written a new report titled Best Practices in Sales Training: Lessons from Industry Leaders. The report takes an in-depth look at the sales training programs of leaders in different industries, including Avon, BellSouth, Canon USA, Century 21, Cingular, Gallo, Saab, and Wyeth. These companies found ways to use sales training to increase sales, increase customer satisfaction, increase selling time, and get more value from their investment in training.

Each of the study participants faced similar problems. New employees needed immediate access to training. Training had to be integrated with the job to maximize selling time and effectiveness. Salespeople had to learn how to sell new products and services.

"This 100+ page report digs deep to give readers a complete understanding of the challenges in sales training," said Leo Lucas, President of e-Learning Consulting. The report has been published by Brandon Hall. More information is available at http://www.brandonhall.com/public/publications/sales/index.htm.

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